About
George Foreman Grill
The George Foreman Lean Mean Fat-Reducing Grilling Machine, commonly known as the George Foreman Grill, is an indoor, electrically-heated grill manufactured by Salton, Inc. It is promoted by George Foreman, a former champion boxer. Since its introduction in 1994, over 100 million George Foreman grills have been sold worldwide. The grill was invented by Michael Boehm.
History
The link between the boxer and the grill came about soon after George Foreman’s remarkable comeback when in 1994 at the age of 45 he regained the heavyweight world championship. He attributed his success at the time to his healthy lifestyle and his healthy eating which made him a perfect fit for Salton Inc who were looking for a spokesperson for their fat reducing grill.
The “Lean Mean Fat Reducing Grilling Machine” as it became known was promoted heavily with distinctive infomercials which featured George Foreman himself. A combination of his affable personality and the unique features of the product made this an instant success. Such was the popularity of these infomercials that Foreman’s famous tagline “It’s so good I put my name on it!” is now part of popular culture and everyday vocabulary.
Design
A George Foreman Grill.
The George Foreman Grill has a clamshell design which simultaneously grills both the top and bottom surfaces, eliminating the need to flip the food being grilled. Each grilling surface is indented, angled and covered in a non stick coating. The objective is to minimize direct contact with the food being grilled so that as much fat as possible can be drained. The drained fat is collected in a removable drip tray clearly showing the amount of fat and grease that has been drained. This concept has been marketed as a way to “knock out the fat,” which is presumably a more healthy way to cook. In 2006, the George Foreman “Next Grilleration” Health Grill was launched, which features detachable grilling plates for easier cleaning.
Success
The worldwide popularity of the George Foreman grill has resulted in sales of over 100 million units since it was first launched, a feat that was achieved in a little over 15 years. Although Foreman has never confirmed exactly how much he has earned from the endorsement, what is known is that Salton Inc paid him $137 million in 1999 in order to buy out the right to use his name . Previous to that he was being paid about 40% of the profits on each grill sold (earning him $4.5 million a month in payouts at its peak) so it is estimated he has made a total of over $200 million from the endorsement, a sum that is substantially more than he earned as a boxer.
Competition
The success of the George Foreman grill spawned a variety of similar celebrity endorsed products like the “Evander Holyfield Real Deal Grill”, the “Carl Lewis Health Grill” and even the Jackie Chan Grill targeted at Asia. None of them were able to replicate the success of the original.
In the VH1 Show Hogan Knows Best, Hulk Hogan claimed that he was offered the contract for the grill first, but missed his agent’s phone call because he was “picking up the kids”, and thus missing out on the investment in exchange for a Hulk Hogan blender.
George Foreman Grill
The George Foreman Lean Mean Fat-Reducing Grilling Machine, commonly known as the George Foreman Grill, is an indoor, electrically-heated grill manufactured by Salton, Inc. It is promoted by George Foreman, a former champion boxer. Since its introduction in 1994, over 100 million George Foreman grills have been sold worldwide. The grill was invented by Michael Boehm.
History
The link between the boxer and the grill came about soon after George Foreman’s remarkable comeback when in 1994 at the age of 45 he regained the heavyweight world championship. He attributed his success at the time to his healthy lifestyle and his healthy eating which made him a perfect fit for Salton Inc who were looking for a spokesperson for their fat reducing grill.
The “Lean Mean Fat Reducing Grilling Machine” as it became known was promoted heavily with distinctive infomercials which featured George Foreman himself. A combination of his affable personality and the unique features of the product made this an instant success. Such was the popularity of these infomercials that Foreman’s famous tagline “It’s so good I put my name on it!” is now part of popular culture and everyday vocabulary.
Design
A George Foreman Grill.
The George Foreman Grill has a clamshell design which simultaneously grills both the top and bottom surfaces, eliminating the need to flip the food being grilled. Each grilling surface is indented, angled and covered in a non stick coating. The objective is to minimize direct contact with the food being grilled so that as much fat as possible can be drained. The drained fat is collected in a removable drip tray clearly showing the amount of fat and grease that has been drained. This concept has been marketed as a way to “knock out the fat,” which is presumably a more healthy way to cook. In 2006, the George Foreman “Next Grilleration” Health Grill was launched, which features detachable grilling plates for easier cleaning.
Success
The worldwide popularity of the George Foreman grill has resulted in sales of over 100 million units since it was first launched, a feat that was achieved in a little over 15 years. Although Foreman has never confirmed exactly how much he has earned from the endorsement, what is known is that Salton Inc paid him $137 million in 1999 in order to buy out the right to use his name . Previous to that he was being paid about 40% of the profits on each grill sold (earning him $4.5 million a month in payouts at its peak) so it is estimated he has made a total of over $200 million from the endorsement, a sum that is substantially more than he earned as a boxer.
Competition
The success of the George Foreman grill spawned a variety of similar celebrity endorsed products like the “Evander Holyfield Real Deal Grill”, the “Carl Lewis Health Grill” and even the Jackie Chan Grill targeted at Asia. None of them were able to replicate the success of the original.
In the VH1 Show Hogan Knows Best, Hulk Hogan claimed that he was offered the contract for the grill first, but missed his agent’s phone call because he was “picking up the kids”, and thus missing out on the investment in exchange for a Hulk Hogan blender.
source: wikipedia
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